Flipbook Studio was appointed by Mfour and Marketing Manchester to produce the City of Manchester’s Christmas Campaign.
Flipbook were responsible for devising and creating a new 20-second, animated TVC, a series of animated gifs, and a variety of print imagery and rich media advertisements to promote Manchester’s incredibly popular Christmas festivities and build upon its status as one of the top destinations in the Europe to visit during the festive season.
The campaign revolved around the focus of cementing Manchester as the capital of Christmas. Chris Jenning’s (of Mfour) original 2D Santa design was adapted to create a 3D animated version of the holiday icon. Flipbook also designed & created an edgy, Mancunian, Rudolph character to be his sidekick.
The TVC is currently airing on ITV during the run up to Christmas, and the digital gifs and rich media advertisements are widespread throughout the city on digital 6 sheets and billboards. The animations and print imagery are also shared widely online and in national newspapers.