We were appointed by Leeds-based Cherry Tiger to produce a beautiful, 60 second TVC to promote RSPB’s latest booklet, that outlines how to give nature a home in your garden.
We designed and animated a series of high-end creatures from British wildlife for the project, a first for RSPB. Each creature had to comply with specific guidelines to ensure they perfectly represented the species native to England.
The TVC is comprised of a mixture of 2D and 3D CGI, but also incorporates live action footage provided by RSPB. A selection of highly detailed CGI models had to be animated realistically so that the difference between actual wildlife in the film footage and the CG wildlife was nominal.
The guide encourages viewers to invest time and effort in their garden, to encourage nature to thrive but also for the sheer joy of it. Both of these key points are what are brought to the fore of the animation, highlighting nature’s vivacity and how we can help create the right conditions.
Flipbook founder and Creative Director, Ben Haworth, said, “This was a delightful commercial to produce with Cherry Tiger for such an institutional brand like RSPB. We thoroughly enjoyed directing such an endearing script and bringing it to life.”
The TVC launched 15 May across 80 channels in the UK.