We were appointed by Leeds-based Savvy to produce holograms for William Hill shop fronts in anticipation of the Cheltenham Festival.
We continued our working relationship with Savvy by providing breathtaking hologram animations for the shop front windows of seven key William Hill locations. William Hill has installed large displays to showcase the innovative display in key stores near two main underground stations in London, Manchester Piccadilly, Leeds, Coventry, Birmingham and Sunderland.
The holographic animation features a racehorse and jockey galloping across the window – and, in some stores, jumping from one window to the next – before gathering speed, turning and racing straight towards the window before breaking through and shattering the glass to reveal the William Hill logo.
Flipbook founder, Andrew Lord, said, “It has been an honour to produce content for such an innovative visual experience and for such an iconic brand, working once again with our friends at Savvy.”
The window takeover launched 13 March across the UK.