We were appointed by Leeds-based Cherry Tiger to produce a beautiful, 60 second TVC to promote RSPB’s latest booklet, that outlines how to give nature a home in your garden.
We designed and animated a series of high-end creatures from British wildlife for the project, a first for RSPB. Each creature had to comply with specific guidelines to ensure they perfectly represented the species native to England.
The TVC is comprised of a mixture of 2D and 3D CGI, but also incorporates live action footage provided by RSPB. A selection of highly detailed CGI models had to be animated realistically so that the difference between actual wildlife in the film footage and the CG wildlife was nominal.