Total War Arena Creative Assembly

We created and produced this animated ident for Creative Assembly’s new free to play, team based strategy game, Total War Arena.

We pitched a number of possible creative approaches to the ident looking at ways to communicate clearly, in a brief animation, that Arena is all about the battle. We eventually settled on the weapons arsenal idea that you see in the ident today, which helps to create that sense of melee warfare on the battlefield.

We also re-designed the famous Total War horseman logo for this game and produced a number of Key Art renders for digital, print and trade show use.