William Hill Savvy

We were pleased to continue our relationship with Savvy when they tasked to produce hologram animations for the shop front windows of seven key William Hill locations ahead of the Cheltenham Festival. William Hill has installed large displays to showcase the innovative display in key stores near two main underground stations in London, Manchester Piccadilly, Leeds, Coventry, Birmingham and Sunderland.

The holographic animation features a racehorse and jockey galloping across the window – and, in some stores, jumping from one window to the next – before gathering speed, turning and racing straight towards the window before breaking through and shattering the glass to reveal the William Hill logo.