Fabulous…. Every Time!

Say hello to three sassy and utterly fabulous turkeys, the figureheads for Landsec’s ‘Fabulous every time’ Christmas campaign. We delivered fully animated TV ads and social for four of Landsec’s shopping centres and three of their outlet stores, including Bluewater, Trinity and Westgate.

Working closely with the creative team at agency The Traveller & The Bear, we designed, modeled and animated our feathered friends, adorning them with various accessories, all of which can be purchased at one of Landsec’s shopping centres and outlets. Dame Joanna Lumley, another absolutely fabulous star, proved a sound choice for the narration.

Designed, modeled, and animated by our talented team of 3D creature artists, each turkey was created with a commitment to detail and personality. From realistic rigging to advanced feather simulation, our team crafted every element to make these turkeys strut, dance, and even twerk with attitude. The complex rigging and groom (feather simulation) system allowed them to move naturally, showcasing the high quality of animation and technical artistry that goes into creating detailed creature models like these.

In addition to the TV and social campaign we also produced an anamorphic 3D experience for the large Piccadilly Light screen in London’s bustling West End. Check out the experience below.

In need of a CGI character or creature for your latest campaign? Then take a look at some of our other creature work below and drop us a line!