Diabetes Awareness Animated Series

Harold the Heart!

A CG animated first for Boehringer Ingelheim and Lilly who wanted to create an animated series consisting of four different episodes, about the relationship between type 2 diabetes and cardiovascular disease. The animations were aimed at encouraging people with T2D to talk to their healthcare professional about cadiovascular risks.

We were tasked with creating an engaging way to highlight a serious complication that over half of people with T2D will face. We worked up character and environment designs for the series before modelling and animating the characters. Working to tight deadlines the animated series was released online episodically on the run up to Christmas.