Reebok NHL VR

Reebok NHL All-Star VR Experience

We were commissioned to create this Virtual Reality brand experience to support the Reebok jersey launch at the NHL All-Star event in Nashville, Tennessee. Allowing fans to experience what it feels like to be part of the All-Star hockey team. Samsung Gear technology was coupled with a SubPac tactile bass system to create a 4D haptic experience that sets it apart from other VR.

SERVICES

Immersive
Advertising
Animation
Creative Direction

CREDITS

Client: Reebok/NHL
Art Director: Vicki Munro
Audio: Bent Ear

SERVICES

Immersive
Advertising
Animation
Creative Direction

CREDITS

Client: Reebok/NHL
Art Director: Vicki Munro
Audio: Bent Ear

Working from initial script and mood boards we started with character design and storyboarding the core action sequences. With this being a 360 degree, animated VR film we needed to make sure that every character was animated continuously for the entire length of the film. We devised an action sequence that made the most of the high impact body checks that feature in ice hockey games, using super slow-mo sequences to really capitalise on these impacts. Created in Unreal engine so a truly immersive 3D experience could be had.

Below is a straight render video of the animation and a 360 interactive youtube video that allows you to move around the environment using your mouse. The experience can also be downloaded on Samsung’s MilkVR.